Social Computing and Co-Creation

Companies such as Facebook, Amazon, eBay, Airbnb, Uber and Airtasker have become a part of the lives of the Internet users in the 21st Century. These companies often rely on individuals for content creation, service provision and their success highly depend on the active user involvements and participation. In addition, social computing has facilitated a paradigm shifts in the ways we search for information, develop relationships, communicate with each other, collaborate, procure goods and services, offer and provide services and exchange information. Furthermore, social computing has also enabled the creation of the new business models which have in some instances shaken up existing business operations and created new ventures such as for example Uber and Ola have shaken up the regular business models of taxi service providers. Alongside, platforms have emerged that allow anyone to virtually disseminate information to a global audience (Youtube), business professionals to connect (LinkedIn) and for the knowledge to be shared and sourced (Waze).

Despite the ubiquitous nature of social media use, we still need to better understand the role and long-term consequences of the social computing phenomenon and its impacts on business model transformations, individual interactions, organisational collaborations and societal exchanges. There are both positive and negative consequences that are worth exploring in this context. On the one hand, social computing can promote the co-creation and the rise of the social cross boundary exchanges, resulting in increased opportunities, social support and collective capital. As such, it is opening up a new world of empowerment, in which previously concealed conditions are openly discussed and even celebrated. By facilitating interpersonal communication and access to information, social computing can create significant benefits across a multitude of social and individual layers when running business, providing support or attending to natural disasters. In some instances, there are very real dangers of intense social computing involvement that need to be considered. The sheer quantity and the sensitivity of the information users disclose gives rise to strong privacy and security concerns and also gives rises to ethical questions when it comes to collecting and analysing social media data. Moreover, the rise of the Social Bots, has a strong influence on online communications and the questioning of truth. Furthermore, the impact of social media on users’ health, safety and security has been questioned, with empirical evidence.

We invite research that offers fresh theoretical perspectives and novel empirical insights on ways of collaborating, sharing and co-creating in the age of social computing. We also invite studies that focus on different contexts of social media use and digital collaboration, examining both positive and negative consequences. We welcome research that uses a variety of methods, is grounded in multiple reference disciplines and applies new intriguing perspectives to document and understand the transformative impacts of social computing.

Topics of Interest

Topics of interest include, but are not limited to:

  • Social computing and theories about digital co-creation
  • Virtual teams and decision making
  • Social media and technical models of co-creation.
  • Blurring boundaries of private and business online profiles
  • Social computing and emerging business models
  • Social computing and its use in political campaigns, social events, sporting grounds, concerts
  • Social computing analytics
  • Social Bots and their impact on co-creation and shared information
  • Digital methods for understanding social media collaboration (e.g. design science approaches, the computational turn; big data methods)
  • Social computing and its impact on future generations
  • Co-creation in social media contexts
  • Social media and its impact on an individual’s health, safety and security
  • Use of social computing during crisis situations
  • Ethical implications of social computing
  • Social computing and crowdsourcing
  • Social media, artificial intelligence and future of human-machine co-existence

Track Chairs

Ana Hol
Western Sydney University
[email protected]

Eusebio Scornavacca
University of Baltimore
[email protected]

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